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Black Friday

The Story So Far

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Black Friday: The story so far

Every year there are new lessons to be learnt from Black Friday. Getting it wrong can have serious consequences for a retailer, given its size and its profile with the media.

Our Director of Retail Intelligence, Dr Tim Denison, takes us on a tour of the history of this prominent date in the retail calendar, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.

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