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Black Friday

Shifting its centre of gravity

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Black Friday:
Shifting its centre of gravity

This year, Black Friday falls on 23rd November, the earliest since 2012.

Read our latest white paper: 'Black Friday: Shifting its centre of gravity' to read about the history and evolution of Black Friday into a global retail phenomenon, five new lessons to be learned and what the future holds for Black Friday given the speed of retail innovation.

download your copy